A number of attempts by various startups have developed card apps. Most of them have been apps which allow
one to scan a printed card and using Optical Character Recognition (OCR) technology, avoid the laborious act of
manually typing in the details into your digital contact list. The accuracy is around 60% which means one still has to
edit manually. Or worse, without realising it, you have saved incorrect contact details.
Most also do not really do any more to help the actual exchange between 2 people. Some which do perform this
is simply sending the textual details via a vcf (virtual contact file) file and hence the integrity of your company’s
branding conveyed in your business card’s design is lost.
For these reasons, no app has yet been successful in convincing business people to adopt them. And worse
than that, none have genuinely try to market them to companies to have more uniformity of usage. They have
simply tried to get end users, who are largely employees, to pay for their app’s service. Why would an employee
want to pay for their cards when they’ve never had to before?!